ADAMS Streetwise™
Small
Business Start-Up
CD-ROMS for Windows, Windows
95, Macintosh, including the
Power Macintosh
1558505776
Your
Comprehensive Multimedia Guide to Starting and Managing a Business
Over
750 Multimedia Clips
50 videos and
animations - 200 narrated slide shows - 600 audio clips - 30 interactive charts
Why
Streetwise™?
When you start a small business, you soon discover that things just
don't happen in the real world the way they tell you in business textbooks:
invoices don't get paid by their due dates, ads don't consistently bring in
customers, sales don't continually rise, and profits aren't always there. In
this CD-ROM, small business maverick Bob Adams shows you how things really
get done and acts as your mentor by providing instant access to streetwise advice
on every small business topic.
100 Forms and Templates ...
Templates for business
plans, marketing plans, strategies
Spreadsheets for budgets,
financial statements, cash flow, pro-formas
Legal, personnel,
office forms
Advice from the Trenches ...
Listen and watch
as a dozen successful small business owners explain on video what's worked for
them and what hasn't.
Develop a strategy to beat the
competition ...
Why all businesses must
have a strategy
How to determine
your competitive strengths
Position products and services
successfully ...
Target your market niche
Find your "unique
selling proposition"
Get big results from low-budget
advertising ...
Choose the best ad medium
for different situations
Pros and cons of newspapers,
magazines, radio, yellow pages, billboards, and television
How to create
successful ads
Tap the power of direct mail ...
Write copy that sells
Choose effective
mailing lists
Find and keep customers ...
Sell face-to-face and
over the phone
Work with distributors,
wholesalers, and retailers
Create customer
service that works
Get free publicity ...
Compose an eye-catching
press release
Listen in on a call to
an editor
What to say during
media interviews
Create a dynamic business plan
...
Step-by-step guidance
for creating the plan
What investors and lenders
look for
Sample of a complete
plan
Boost sales with cheap marketing
tricks ...
Ten quick and
simple promotions proven to pull in customers
Get all the financing you need
...
Alternatives to bank financing
The best sources of money
for start-ups
Watch a bank loan
officer explain on video what he looks for in loan requests
Manage cash ...
Develop the winning team
...
Important questions to
ask during interviews
How to set salaries, benefits,
and raises
Boost the performance
of problem employees
Watch videos of
a performance review and a "firing"
Master accounting in minutes ...
Create income statements
and balance sheets
Make financial projections
Collect overdue
bills quickly
Stay
out of legal trouble ...
Why employees sue and
how to avoid it
Create contracts that
project your needs
What you can do
to stay out of court
For all types of businesses ...
For firms employing 1
to 100
Easy for beginners
Lots of savvy
advice for business pros
Windows specifications:
Windows or higher (Windows95
compatible)
386 PC compatible; 486
preferred
2 MB free hard disk space
4 MB RAM
Double speed or higher
CD-ROM drive
256 color VGA graphics
card and monitor; SVGA recommended
Sound Blaster or compatible
audio card
Mouse
required
Macintosh specifications:
System 7.0 or higher
Macintosh LC, Performa,
Quadra, and Centris, or Power Macintosh
Powerbook with active-matrix
color display
4 MB RAM
Double speed or higher
CD-ROM drive
Color monitor
Mouse required
© 1996
- 97 URLy Sylke,Inc. All Rights Reserved - CREDITS
