The City of Monrovia is conveniently connected to one of the most extensive transportation networks in the world. Nestled at the base of the beautiful San Gabriel Mountains on the 210 Freeway, Monrovia is just minutes from the 605 Freeway. From this ideal location, Monrovia offers easy access to Los Angeles and the major Southland counties of Orange, Riverside, San Bernardino and Ventura.

With demonstrated experience in "fast-tracking," the Monrovia Redevelopment Agency has invested in the future of the community through a long list of successful residential, commercial and industrial projects with a total value exceeding $175 million.

The array of successful projects includes two major hotels, a 29-acre shopping center, an auto center with 10 new auto franchises, a restaurant row and a high-tech research and development corridor.

The City has efficiently redeveloped its commercial and industrial areas based on careful planning and a vision of the community's future. At the same time, Monrovia has preserved its heritage. The historic downtown and the tree-lined neighborhoods evoke the "old" Monrovia incorporated in 1886. Along with preserving its turn-of-the-century homes, and 200-year-old oak trees, Monrovia has also preserved the values of the past.

This community is a full-service City with its own police, public works and fire departments. The City has 121 acres of urban parks, a wilderness area in the foothills, a full-range of housing, from rentals to hillside estates, plus all the friendliness and tranquillity of a small town.

Monrovia has the best of all worlds in the midst of the largest and fastest-growing megalopolis in the United States.

Development Opportunity for February, 1996

Location: Huntington Drive at Primrose Avenue, Monrovia, California

Economic Development Profile

Monrovia is located in the heart of the San Gabriel Valley, at the base of the San Gabriel Mountains with easy access via the 210 Foothill Freeway to Los Angeles, as well as Ventura, Orange Riverside and San Bernardino Counties. Monrovia was incorporated in 1887 and is a general-law City with a City Council-City Manager for of government.

Population Characteristics:

Population: ... 35,761 Median Age: ... 31.2<
Percentage by Age Group: 18-24 ..... 11.0 25-44 ..... 37.0 45-54 ..... 8.7 55 over ... 17.6 Number of Housing Units: 13,944 Average Housing Size: 2.68 bedrooms Labor Profile: Manufacturing .................... 39.3% Retail/Wholesale Trade ........... 21.7% Business/Professional Services ... 8.6% Other Services Related ........... 13.0% Not Classified ................... 17.4% Total employment ............ 19,738 Business Establishments 1,750 Industrial Manufacturing 50 Economic Characteristics: Taxable Sales: $365,500,000 Building Activity: 1990 1991 Type No. Valuation No. Valuation All Construction 881 23,282,158 741 15,520,572 New Construction 68 13,520,681 39 7,963,700 Real Estate: Assessed Valuation: $1,500,000,000 Median Home Value: $234,900 Owner Occupied: 45% Renter Occupied: 50% Median Rent: $590 For More Information: City of Monrovia Community Development Department 415 S. Ivy, Monrovia CA 91016 (818) 359-3231 (818) 359-8507 fax

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